Personal Trainer


In-Home & Virtual Personal Training

High-Intensity Boot Camp Workouts

Mindset Coaching & Mentoring

Resilience Keynote Speaking



My name is Josef Serfaty.  I’m an In-Home Personal Trainer, Senior Tactical Fitness Instructor, and Mindset Coach out of Vaughan, Ontario (Canada). My own journey into fitness and finding resilience started as someone who struggled with weight, high blood pressure, depression, anger management, and a sense of belonging.

It was in 2013, when I attended Canfitpro Fitness Conference in Toronto, not only did I feel like I belonged, I met my mentor SGT Ken® who helped me understand what it meant to be resilient. That day lit a flame in my heart to be the best husband, father, and human I can be. It inspired me to become a fitness professional I am today. It also defined my mission to guide others who have, similarly, been struggling with their own strength and weight, keeping their resilience tanks full, and having a sense belonging, to be functionally stronger, see the opportunity in adversity, and to feel part of a community.  

Through functional training, metabolic conditioning, and resiliency coaching programs, my story is what drives me to help people, who have a desire to elevate their potential to new heights they’ve only dreamed of achieving.




Personal Fitness Coaching

Whether it's for fat-loss or increased strength and endurance for an obstacle course race or everyday life, you'll have a coach in your corner guiding you toward your goals. You get coaching beyond-the-reps.

Virtual Group Workouts

Find yourself within a micro-community of individuals where there's no competition, only inspiration.  Discover your new potential within every high-octane, total-body workout class with minimal to no equipment.

Resiliency Mindset Coaching

Renew your self-belief and turn your "I cannots" to "I cans." You'll realize that you do have the power within to be more resilient and be the best version of yourself by having the objective ear through mindset coaching.

Creative Content Creation

Level-up your social media presence and regain valuable time meant for your clients and yourself. With visual content creation services, get stunning images and videos tailored to fit your brand and amplify the impact of your message.



Josef has been an inspiration both inside and outside of training & coaching. His infectious positive attitude has always been an integral part of his coaching.

Bryan S.


Follow @coachpapajosef on Instagram for a dose of resilience and workout inspiration.