Your Personal Fitness Coach

  • Functional Strength and Endurance Training

  • High-Intensity Group Workouts

  • Healthy-Eating and Weight-Loss Coaching

  • Mindset Coaching

  • Resiliency Keynote Speaking

Book a complimentary 15-minute consult.

Personal Fitness Coach

Have you been looking to start a journey to build strength and endurance for everyday tasks, like keeping up with the kids or bringing in the groceries, but looking for some guidance? 

Does living a life pain-free, while getting lean in the process, reside at the forefront of your mind? 


Are you searching for a lighthouse to guide you through the challenges and opportunities of life?


My name is Josef Serfaty. I’m a Personal Trainer, Senior Tactical Fitness Instructor, and Resiliency Mindset Coach out of Vaughan, Ontario (Canada). My own journey into fitness and finding resilience started as someone who struggled with weight, high blood pressure, depression, anger management, and a sense of belonging.


It was in 2013, when I attended my first fitness conference, not only did I feel like I belonged, I met mentors who helped me understand what it meant to be resilient. That day lit a flame in my heart to be the best husband, father, and human I can be. It inspired me to become the fitness coach I am today. It defined my mission to guide others who have, similarly, been struggling with their own functional strength and weight, keeping their resilience tanks full, and having a sense belonging, to be functionally stronger, and see the opportunity in every adversity.



Personal Fitness Coach in Vaughan

Personal Fitness Coaching

Whether it's for fat-loss or increased strength and endurance for an obstacle course race or everyday life, you'll have a coach in your corner guiding you toward your goals. You get coaching beyond-the-reps.

Resiliency Mindset Coach

Resiliency Mindset Coaching

Renew your self-belief and turn your "I cannots" to "I cans." You'll realize that you do have the power within to be more resilient and be the best version of yourself by having the objective ear through mindset coaching.

Private Group Workouts

Find yourself within a micro-community of individuals where there's no competition, only inspiration.  Either with your friends or work colleagues, discover your new potential within every high-octane, total-body group workout with minimal to no equipment.

Group Workouts

Creative Content Creation

Level-up your social media presence and regain valuable time meant for your clients and yourself. With visual content creation services, get stunning images and videos tailored to fit your brand and amplify the impact of your message.

Creative Content Design


Josef has been an inspiration both inside and outside of training & coaching. His infectious positive attitude has always been an integral part of his coaching.

Bryan S.


Follow @coachpapajosef on Instagram for a dose of resilience and workout inspiration.